As retail store owners know, the onset of the Internet and e-commerce has changed the way people shop.
With an ever-increasing percentage of people opting to use the World Wide Web for shopping, it has become harder than ever to lure potential customers into traditional brick and mortar retail stores.
Physical locations have some distinct advantages over online retailers, but they are impossible to capitalize on unless you have foot traffic in your stores.
Here are some ways to increase the number of people perusing your shelves:
Whether you are opening the first-ever location or just another branch, go all out for the first day of business. Promote it as much as possible – maybe even purchase a radio spot. Utilize social media to get the word out and build anticipation.
Once you have gotten people interested in your grand opening make sure it is grand. Provide food, deals and entertainment to make sure people are having fun but also to ensure they remember the day. It is vitally important to keep track of who showed up to your grand opening. Collect names, emails and addresses to establish a solid initial email list and keep them informed in the future of deals and other events.
So your grand opening went off without a hitch and people just can’t stop talking about the good time they had.
Now it is time to capitalize on the buzz by planning future promotional events that build off of the good energy and increased awareness.
Aim to have promotional events with some degree of regularity, such as one event per quarter. Get creative with the planning here and remember that it is pivotal to make your events unique and memorable. Make sure no two events are the same and people will have a much easier time remembering them.
While larger scale promotions are great ways to generate buzz, they can quickly become a very expensive venture. A good old-fashioned sale is a tried-and-true method of getting people into stores.
In-store only sales create exclusivity and are great ways of getting people to get out of the house. If you have been building up a database of past customer information (which you should be) it can be very easy to get the word out about your next big sale.
While it might not be the most exciting option, the bottom line is sales work.
Sure, you’ve probably heard it one million times before, but there are few truer statements in the world of retail than, “customer satisfaction is everything.”
Without customers, you do not have a business. If you have been successfully drawing customers into your store, you have the opportunity to provide something that the online experience lacks: a relationship with the customer.
Take full advantage of this opportunity and go all out with your customer service. Make sure your employees know as much as possible about the products and always help customers with enthusiasm. Happy customers are more likely to spread positive word of mouth, which only increases the stream of foot traffic you will see in your stores.
While it may seem like the Internet can sometimes be the enemy, the truth is that you should embrace the technology to bring customers into your stores. With all the time we spend on the Internet, the right online marketing campaign can bring in more shoppers than a billboard.
Trends show that people are more likely to research a product online and then purchase it in a store. Utilize the immense online universe to place targeting ads in front of customers that will be most interested in your products and watch you ROI increase exponentially.
Every retail store owner knows that customers need carts. If you are in need of upgraded shopping carts or baskets, give the Good L. Corporation a call and let us provide you with the right shopping cart solution.