Author Archives: Jeana

Are Big Baskets Too Big for Your Store?

A shopping basket filled with fruit and vegetables.

When it comes to ensuring the smooth and efficient operation of a retail store, every detail matters—from the accessibility of parking to the store’s overall ambiance and the availability of products on the shelves. The details matter, right down to the baskets customers use to carry their purchases. The size of these baskets is not…

Shopping Carts vs. Baskets: Pros and Cons

Environmentally friendly shopping cart.

The shopping experience in any retail store is significantly influenced by many factors, and the method of carrying purchases around the store is a prime consideration. Customers generally have two options: shopping carts and shopping baskets. Both of these choices have their advantages and disadvantages. The choice of whether to provide baskets, carts, or both…

How Shopping Basket Placement Leads to Increased Sales

Woman shopping with a shopping basket.

The strategic placement of shopping baskets within retail environments is one of those subtle yet impactful tactics that smart marketers use to influence consumer behavior. The theory behind basket placement aligns with various principles of consumer psychology. The positioning of shopping baskets can encourage customers to spend more time in the store, add more items…

Shopping Carts: Repair or Replace?

New shopping cart in a grocery aisle.

Shopping carts are an essential part of any retail business, especially supermarkets and department stores. When they are damaged or worn out, the store owner is presented with a choice: to repair or replace them. Both options come with their unique advantages and drawbacks. It’s essential to weigh these carefully, as the wrong decision can…

Choosing the Best Size & Shape for Shopping Baskets & Carts

Woman shopping with a blue shopping basket.

The retail environment is riddled with intricate variables, each meticulously engineered to optimize the shopping experience and, ultimately, bolster sales. An often-overlooked but integral component of this ensemble is the shopping basket or cart. These receptacles can often be the last frontier between a customer’s decision to purchase more items or to limit their buying….