In previous entries, we’ve gone over the importance of providing your customers with quality shopping baskets. However, simply stocking up on these vessels won’t do your business much good if your shoppers can’t easily access them. In other words, you must not only have enough baskets on hand to satisfy all of your customers and…
As we’ve gone over many times before, your store’s shopping carts are more than merely mobile vessels for your shoppers — they are also key branding materials for your business. When thoughtfully customized, your carts help you transmit and cement your brand identity. The bright crimson carts (stamped with iconic white targets) of a certain…
Winter has a way of throwing a wrench in the works of all businesses — if you operate a retail or grocery store and live in a particularly wintry region, you know this better than anyone. Once the cold weather comes to town, you have to make a slew of seasonal considerations, such as keeping…
Running a retail or grocery business isn’t just about providing customers with the goods and services they require — you must also consider how they go about shopping in your store. The better you know your customers and what they want, the better you can serve them, and the more satisfied your customers are, the…
We’ve gone over many times that a store’s carts and baskets are more than merely shopping vessels — they’re marketing and branding tools as well. The shape, size, color, and logo of a business’ shopping baskets and carts say something about its brand identity in both tangible and intangible ways. This messaging ultimately has an…