Running a retail or grocery business isn’t just about providing customers with the goods and services they require — you must also consider how they go about shopping in your store. The better you know your customers and what they want, the better you can serve them, and the more satisfied your customers are, the…
We’ve gone over many times that a store’s carts and baskets are more than merely shopping vessels — they’re marketing and branding tools as well. The shape, size, color, and logo of a business’ shopping baskets and carts say something about its brand identity in both tangible and intangible ways. This messaging ultimately has an…
What do grocery stores, specialty shops, pharmacies, convenience stores, boutiques, etc., all have in common? Aside from the obvious answers (i.e. they’re all places of business), they all better serve their customers by providing them with shopping baskets. If you own or operate such a business, then, shopping baskets and carts are significant assets, helping…
All shopping baskets are not created equal. However, as a shopper, you might not pay much attention to the differences between baskets from one business to another. After all, every shopping basket serves the same basic function: to help you gather and carry items to purchase at the end of your trip. And yet, shopping…
All shopping baskets are not created equal. They vary in both shape and size, as well as material, color, etc. Providing your patrons with baskets that suit their needs and your products is a simple, yet effective way to boost customer satisfaction and sales. The question remains, then: which shopping basket shape is best for…