Though your customers may take them for granted, shopping baskets are a pivotal part of the overall shopping experience. These convenient handheld vessels allow shoppers to pick up several items in a single trip without worrying about dropping them all over the floor. Baskets also provide a helpful alternative to shopping carts. After all, not…
What makes a good brand? Most of us inherently know the answer even if we don’t realize it. The best brands out there are instantly recognizable, memorable, and deliver a clear, consistent message about the values of a given company. In other words, a brand is essentially a company’s identity, at least as it is…
The term “shopping small” has three major meanings: it might refer to purchasing physically smaller items; spending less money during a shopping trip (i.e. a smaller bill); or supporting local small businesses. Regardless of how this phrase is used, though, the customer is always at the center. Put another way, in order for retail businesses…
Many factors and assets contribute to a successful retail or grocery store — a practical layout, strong aesthetic, clean surfaces, functional climate control, well-stocked shelves, etc. As you consider the importance of these moving parts, though, do not overlook the seemingly small things, such as the shopping baskets you offer your customers. Sure, the value…
In the age of digital shopping, brick and mortar retail stores can only stay afloat by keeping sales numbers high. To do this, those in charge must keep customers satisfied while incentivizing them to make larger purchases. While there are many ways to achieve these goals, something as simple as a shopping basket can make…