Shopping baskets serve many roles for your grocery or retail store. Not only do they help your customers carry their items from the aisles to the checkout lane, they can also encourage sales, boost your brand name, and even help identify and track sales patterns. For bigger trips, many customers might grab a cart instead of a basket, but baskets still play an important part in the shopping process, especially when it comes to increasing those impulse purchases.
To gain a clearer perspective of the importance of shopping baskets, consider what your daily store activity would look like without them. Shoppers would either carry fewer items in their hands or otherwise grab carts and take up more space in your store than necessary, leaving fewer carts for those who actually need them. Your shopping baskets provide a buffer between these extremes, providing your customers with the right options for their journey.
So, whether you need to replace your old beaten up baskets or you’re about to open a new store, you need to invest in some new shopping baskets to maintain proper balance. The hard part, however, is determining how many baskets to purchase. Coming up with the optimal number of units for your store requires careful consideration of several factors. Here we’ll go over these various considerations and help you decide approximately how many shopping baskets you should order.
Shopping baskets can stack on top of one another, reducing the total amount of space they take up. That said, it’s not as if they don’t take up any space at all. If your store has limited square footage, it’s impractical to purchase a large amount of baskets. For one thing, you won’t need to provide hundreds of baskets if hundreds of people can’t even fit in your space at once; and for another, you have to consider where you would even fit all these baskets when they’re not in use. Your storage space might be better occupied with other supplies, displays, and equipment.
If, on the other hand, your store is large, you have the room for more baskets. And it’s not a bad idea to have some extra baskets on hand just in case some of them break, get stolen, or there’s a rush of customers. However, a bigger store doesn’t necessitate a bigger supply of baskets, per se. You must also consider other factors like store traffic, your customer base, the products you sell, etc. We’ll go over these things below.
Generally speaking, it’s better to have an excess of shopping baskets than to run out of them. Lacking the proper amount of baskets for the number of customers you serve can be detrimental to your sales and reputation. Store size and traffic are often correlated, but not always. Sometimes a smaller store sees a higher volume of customers than a larger one due to its prices, location, reputation, or the products it sells.
When opening a new store, it’s difficult to anticipate how many customers you’ll see on an average daily basis, so you may wind up with too many baskets or have to order some more. But if you’re simply replacing an old set of baskets, you probably have a good idea of how many to order. You might find that you require more than before, or that you’re right in line with how much traffic you receive.
Different Baskets for Different Needs
Not all shopping baskets are created equal, and for good reason. Most stores benefit from maintaining a solid stock of standard shopping baskets, but many stores can also benefit from offering other basket types and sizes based on their products, customers, and sales trends. For instance, a cosmetics retailer may provide mini shopping baskets to its customers, since most of its products are small. Conversely, a store that mostly sells large items might offer its shoppers big baskets that are wide and deep enough to contain the types of products it sells.
As you calculate how many baskets to buy for your store, keep in mind that you may want to purchase different kinds of baskets, too. Of course, you’ll have to determine how many units of each type of basket makes the most sense for your customers. Pay attention to your customers’ shopping habits to help you make this call.
Carts vs. Baskets
If your store is large enough and you sell a wide variety of products, you probably want to provide your customers with shopping carts, too. Carts and baskets contain some overlap in usage, but they are not mutually exclusive. Carts, for instance, add the benefits of increased space (lower tray option) and mobility (especially important for those with difficulties walking without support). However, they also create more of an obstacle in aisles as customers try to move around one another. Baskets, on the other hand, must be held, requiring some muscle use, and can hold fewer items than carts, but they’re less obstructive.
In short, carts and baskets fulfill similar but unique roles. As you figure out how many shopping baskets to order, then, you must also factor in how many carts you have/will order so that you’re stocked up with the optimal amount of vessels for your customers and their needs. If you have too many carts and not enough baskets, you will miss out on impulse sales and smaller shopping trips. And if you have too many baskets and not enough carts, you might see a decline in larger sales and possibly receive customer complaints.
Who is Your Provider?
Once you use the above factors to determine how many baskets to order, your final step is to figure out how and where to buy shopping baskets. You want to work with a reliable provider whose products are high-quality, customizable, and ethically sourced and manufactured.
Good L Corporation delivers innovative shopping cart and basket solutions for retailers on a global scale. From a fleet of custom shopping carts to launch your store opening to replacement baskets that supplement your existing shop supply, Good L Corp can configure the right carryall strategy to boost your retail business. Let’s get started! Contact us today for a no-pressure sales quote.