We’ve gone over many times that a store’s carts and baskets are more than merely shopping vessels — they’re marketing and branding tools as well. The shape, size, color, and logo of a business’ shopping baskets and carts say something about its brand identity in both tangible and intangible ways. This messaging ultimately has an…
What do grocery stores, specialty shops, pharmacies, convenience stores, boutiques, etc., all have in common? Aside from the obvious answers (i.e. they’re all places of business), they all better serve their customers by providing them with shopping baskets. If you own or operate such a business, then, shopping baskets and carts are significant assets, helping…
Though your customers may take them for granted, shopping baskets are a pivotal part of the overall shopping experience. These convenient handheld vessels allow shoppers to pick up several items in a single trip without worrying about dropping them all over the floor. Baskets also provide a helpful alternative to shopping carts. After all, not…