What makes a good brand? Most of us inherently know the answer even if we don’t realize it. The best brands out there are instantly recognizable, memorable, and deliver a clear, consistent message about the values of a given company. In other words, a brand is essentially a company’s identity, at least as it is…
Many factors and assets contribute to a successful retail or grocery store — a practical layout, strong aesthetic, clean surfaces, functional climate control, well-stocked shelves, etc. As you consider the importance of these moving parts, though, do not overlook the seemingly small things, such as the shopping baskets you offer your customers. Sure, the value…
The shopping baskets you provide for your customers can have a major impact on your sales. It’s no secret that baskets and carts make the shopping experience easier and more comfortable, but it’s also worth noting that these vessels can actually encourage customers to purchase more. The key to maximizing your sales this way is…
Retail marketing experts are armed with a number of clever strategies to drive sales. These methods range from subtle to somewhat obvious, but they’re effective nonetheless. For instance, a store might regularly change the location of products to keep shoppers inside and entice them with new items. Or, they might regularly advertise limited-time sales to…
The world is moving toward a more sustainable and equitable future. What might have seemed like just a phase in the early 2000s has since grown into a much larger movement for environmentally-friendly manufacturing and ethical sourcing. If you own a business, you would be wise to take note of this ongoing trend, not only…