A brand change is a big deal. In order to properly pull off such a transition, you must cover all of your bases, like marketing materials, store layout, product/service offerings, aesthetics, and, in some cases, the very structure of your business. Neglecting even seemingly minor aspects of your business during this shift can send conflicting…
As we’ve gone over many times before, your store’s shopping carts are more than merely mobile vessels for your shoppers — they are also key branding materials for your business. When thoughtfully customized, your carts help you transmit and cement your brand identity. The bright crimson carts (stamped with iconic white targets) of a certain…
If you live in a city or anywhere near a grocery or retail store, you’re bound to come across a stray shopping cart or two every now and again. You might wonder how some of these carts end up where they do — in rivers, next to train tracks, underneath overpasses, etc. The truth is,…
What makes a good brand? Most of us inherently know the answer even if we don’t realize it. The best brands out there are instantly recognizable, memorable, and deliver a clear, consistent message about the values of a given company. In other words, a brand is essentially a company’s identity, at least as it is…
When is the last time your business invested in new shopping carts? Was it when you first opened several years ago? If your current stock of carts is falling apart, it might not be long until your customers conduct their business elsewhere. If this sounds dramatic, consider just how integral shopping carts are to the…