What makes a good brand? Most of us inherently know the answer even if we don’t realize it. The best brands out there are instantly recognizable, memorable, and deliver a clear, consistent message about the values of a given company. In other words, a brand is essentially a company’s identity, at least as it is…
While most retail and grocery stores offer plenty of shopping carts and baskets for customers to use open entry, some people prefer to bring their own vessels to the store for various reasons. Perhaps they wish to avoid germs, or maybe they just like the look and feel of their personal cart or basket. Some…
The term “shopping small” has three major meanings: it might refer to purchasing physically smaller items; spending less money during a shopping trip (i.e. a smaller bill); or supporting local small businesses. Regardless of how this phrase is used, though, the customer is always at the center. Put another way, in order for retail businesses…
Many factors and assets contribute to a successful retail or grocery store — a practical layout, strong aesthetic, clean surfaces, functional climate control, well-stocked shelves, etc. As you consider the importance of these moving parts, though, do not overlook the seemingly small things, such as the shopping baskets you offer your customers. Sure, the value…
The shopping baskets you provide for your customers can have a major impact on your sales. It’s no secret that baskets and carts make the shopping experience easier and more comfortable, but it’s also worth noting that these vessels can actually encourage customers to purchase more. The key to maximizing your sales this way is…