As the population ages, the importance of catering to Baby Boomers and other elderly shoppers is becoming increasingly significant. Seniors often have unique needs that can be easily overlooked—which can ultimately impact their shopping experience and overall satisfaction with the brand. Let’s take a look at the adjustments you can make in choosing a shopping cart for elderly customers, as well as other considerations that can significantly improve the shopping experience for seniors in your store.
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In the world of shopping carts and baskets, there’s a host of options to choose from. And if you’re not careful in the selection process, you may wind up making your choice based on price alone, only to find out that your carts don’t meet your target customers’ needs. For businesses whose priority is to…