The term “shopping small” has three major meanings: it might refer to purchasing physically smaller items; spending less money during a shopping trip (i.e. a smaller bill); or supporting local small businesses. Regardless of how this phrase is used, though, the customer is always at the center. Put another way, in order for retail businesses…
Retail marketing experts are armed with a number of clever strategies to drive sales. These methods range from subtle to somewhat obvious, but they’re effective nonetheless. For instance, a store might regularly change the location of products to keep shoppers inside and entice them with new items. Or, they might regularly advertise limited-time sales to…
Shopping carts and baskets are beneficial for consumers and retailers alike. They help shoppers more easily select several items as they navigate your store, which in turn helps you make more sales. Of course, as you know, not all businesses sell the same things. You might own a grocery store, which provides various perishable and…
Today, we’re constantly inundated with news of massive mergers and the dominance of large corporations. But it’s worth remembering that even the largest businesses were once small. Apple’s humble garage beginnings are proof enough of this. No matter the size of a business, success ultimately depends on brand reputation, which is largely determined by customer…